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Download Marketing Cloud Connect Essentials Exam Dumps
NEW QUESTION 39
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Substitution Strings
- B. Personalization Strings
- C. Guide Template Language
- D. Dynamic Content Areas
NEW QUESTION 40
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect?
Choose 3 answers
- A. Long and Short Codes are not available for all countries.
- B. Inbound messaging only works with local Long or Short Codes.
- C. Not all countries are supported by MobileConnect.
- D. Opting in for messages can only be done via inbound message.
- E. NTO would be charged by mobile operators directly for messages.
NEW QUESTION 41
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
- A. Datorama
- B. Web Analytics Connector
- C. Interaction Studio
- D. Report Studio
NEW QUESTION 42
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
- A. Data Filters
- B. Query Activities
- C. Publication Lists
- D. Attribute Groups
NEW QUESTION 43
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
- A. Give users the Administrator Role so they can see all of the data.
- B. Share data extensions from the top-level BU.
- C. Use the File Transfer Activity to import data into each BU.
- D. Create a local copy of the product data in each BU.
NEW QUESTION 44